Inova Realtor was looking for a brand image that can represent their brand identity, uniqueness and strategic position in the real estate industry. Contenteams experts studied their business, key identifiers and then came up with options.
When we were employed by this firm, we started research. We gathered lot of information from the market and insiders which are in short like this:
- History of the brand, thoughts for brand name
- Brand positioning in the market and how the brand being perceived in competitive structure
- Target audience- demographic and psychographic information
- Value and beliefs of the company related to the brand identity
- Perceived Benefit to customer associated
- Emotion and cultural association with the brand.
- Vision and mission for the brand
We converted the information into a brand identity.